“We started as a weird pop-up on top of a 1978 U.S. military trailer…”

Freehand Goods owners, Seth & Jacob, were introduced by a mutual friend in 2016 in order to create a small batch of handmade leather goods. We didn’t want to be the biggest but we did want to create the highest quality wallets at an affordable price, all produced by hand in the Orlando city limits. Our leather goods are hand cut, dyed & sewn one at a time. Our grooming products are measured, mixed & poured by our four hands. The shirts are printed locally, our candles are poured inside East End Market & our hats are patched up one at a time. You can truly say each one of our products is one of one.


Our product ideas start from scratch & are designed on the fly over a couple beers. We’re inspired by the city we call home, the people we come across & the Florida lifestyle.


We started as a weird pop-up on top of a 1978 U.S. military trailer parked on the side of the road. Within one year, our workshop & stockroom opened inside East End Market, we launched our website, kept doing pop-up events, started our monthly leather workshops & never looked back. Thank you for your support & your interest in our brand.


We were happy to celebrate 5 years of business in February 2022! Our team of two has grown to ten with no signs of slowing down. We appreciate each & every visitor to our stores or the website. Without you, we would never have gotten this far! It’s been a wild ride but we know for sure, the best is yet to come!

-Seth Daniels & Jacob Zepf

Freehand Goods Team Picture Hourglass District
(Left to right: Seth Daniels, Oliver Cameron, Brianna Gonsorek, Brittany DiIorio, Grace Abboud, Jacob Zepf. Not pictured: Cristina Baca, Robert Schiavo, Sarah Gordon, Nicholas Zepf)

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