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Made in Florida, from swamp to shore.

We might carry Florida apparel & handmade goods your whole family will love, but this ain’t your daddy’s gift shop. Born out of a deep love for our home, the Sunshine State, Freehand Goods is dedicated to craftsmanship, to all things handmade, & of course, to all things Florida.

We design & build locally—most of the time over a few beers. Give our artist, Veronica Steiner, & co-founder, Jacob Zepf, a clever idea & let ‘em loose for the afternoon. The outcome is what you see today.

Our Team

OUR GIVEBACK PROMISE

We don’t just love the Sunshine State, we’re committed to conserving & restoring the wild beauty of Florida, from swamp to shore. That’s why we donate up to 10% of our annual sales to charities & organizations all around the state. So when you buy from Freehand, you help save Wild Florida. Read more here!

FSPF x FHG

Handbuilt craftsmanship that’s made to last.

Our leather, grooming & fragrances are all manufactured in-house, right here in Orlando, Florida. We’ve spent over ten years working on our formulations & processes to offer the best leather goods, unisex grooming products, soy candles & more.

The rest of our products are designed & printed locally, because that matters to us. We don’t want to be the biggest; we just want offer something you & I can be proud of.

Locals Only

Built For True Floridians

Freehand Goods Leather Goods Main Category

“Jacob & I started this brand as a pop-up back in 2016 & we’ve grown it all by hand. From a small 1978 military trailer to two retail locations, an online store & hundreds of stockists across the country, we’re still committed to handmade quality & the personal relationships we’ve formed over the last decade.

You can truly say that each of our products are one-of-one, custom-made by Jacob, me & our team members. We’ll celebrate ten years in 2026 & we’re not slowing down. Thank you for making us your favorite Florida-themed apparel & goods shop. The best is yet to come!”

Our Story

Our
Story

OUR PHILOSOPHY

We cut, burnish & sew all our leather goods by hand. We mix, bottle & label all our grooming products by hand. We formulate & pour our soy candles by hand. Because handmade still matters here.

Rooted in local, from day one.

It’s been a wild ride growing this brand since 2016. We didn’t use big marketing budgets or try to drop-ship cheap products. Our brand was born out of manufacturing the products you’ve grown to love. Check it out for yourself.

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