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Sunshine State goods, from swamp to shore.

We might carry goods and apparel both you and your family will love, but this ain’t your daddy’s gift shop. Born out of a deep love for our home, the Sunshine State, Freehand Goods is dedicated to craftsmanship, to all things handbuilt, and of course, to all things Florida.

We design local and build local—most of the time over a few beers. Give our lead designer, Veronica Steiner, and our co-founder Jacob Zepf, a clever idea and a few drinks and let ‘em loose for the afternoon.

Our Team

OUR GIVEBACK PROMISE

We don’t just love the Sunshine State, we’re committed to conserving and restoring the wild beauty of our land, from swamp to shore. That’s why we generously donate up to 10% of our annual sales to charities like the Florida State Parks Foundation. So when you buy from Freehand, you help save this wild swamp land. Read more here!

FSPF x FHG

Handbuilt craftsmanship that’s made to last.

Our leather, grooming and skin care, and scented goods are all manufactured in house, right here in Orlando, Florida. We’ve spent five years working on our formulations and processes to offer the best leather goods, skin and hair care, and candles.

The rest of our products are designed and printed locally, because we don’t want to be the biggest, we just want to be the best.

Locals Only

Built For True Floridians

Freehand Goods Leather Goods Main Category

Jacob and I started this brand as a pop up back in 2017, and we’ve grown it by hand. From a small 1978 military trailer to two retail locations and an online store, we’re committed to handbuilt, custom quality.

You can truly say that each of our products are one of one, custom made by Jacob, me, and our team members. We celebrated five years in 2022, and we’re not slowing down. Thank you for making us your favorite Florida-themed apparel and goods shop, the best is yet to come!

Our Story

Our
Story

OUR PHILOSOPHY
We cut, burnish, and sew all our leather goods by hand. We mix and bottle all our skin and hair care products by hand. We formulate and pour our candles by hand. We patch and sew our bags and hats by hand. Because handbuilt still matters.

Rooted in local, from day one.

It’s been a wild ride growing this brand by hand. We didn’t use big marketing budgets or try to drop-ship cheap products, or white label a poorly made product with the Freehand logo. Our brand was born out of manufacturing products that you love and bringing them to market. Check it out for yourself.

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